U.S. of N/A: Non-Alcoholic Beer and Beverages
The U.S. of N/A podcast series is about the people and places putting N/A beer and related beverages on the map, one crafted sip at a time. In each episode we'll sit down with guests who are helping raise the quality, profile, and accessibility of non-alcoholic beer, THC and CBD infused drinks, hop waters and seltzers. Brought to you by N/ATION Beer.
U.S. of N/A: Non-Alcoholic Beer and Beverages
Building An NA Brand Through Partnerships & Community
Ted Fleming has been in the adult non-alcoholic beverage category since 2013, before many were even thinking about it. He founded Partake Brewing in 2017, but four years prior had launched one of the world's first online non-alcoholic e-commerce stores. Since that time, he has steered the Partake brand through an accelerated period of growth, and more recently, through an influx of newer players entering the category. In our conversation we talk about what Partake has prioritized in building a modern brand amidst transformational changes in the way people consume adult beverages, from merchandising to partnerships, to cultivating a sustainable community that can carry them into their next stage of existence.
Partake Brewing