U.S. of N/A: Non-Alcoholic and THC Drinks
The U.S. of N/A podcast series is about the people and places putting non-alcoholic drinks and related alcohol-alternatives on the map, one crafted sip at a time. In each episode we'll sit down with founders who are helping raise the quality, profile, and accessibility of non-alcoholic beer, wine, spirits, and THC infused drinks. Brought to you by N/ATION Collaborative, LLC.
U.S. of N/A: Non-Alcoholic and THC Drinks
From Road To Retail, The Story Of Wynk
How many beverage companies started by making their product in a 53' tractor trailer that traveled the country? That was the question we asked ourselves upon hearing the origin story of the Wynk THC-infused seltzer brand, which initially competed in the state-by-state regulated cannabis industry. In our conversation with co-founder and CEO Angus Rittenburg, we talk about where the brand started, how they have evolved, the ways they're navigating a highly fragmented (and increasingly regulated) category in terms of marketing and distribution, and lastly, how they intend to compete in a space that is only expected to continue explosive growth in 2025.
Mentioned in this episode:
Wynk Seltzers
Countdown by Wynk
Ceria Brewing (brief mention)
BERO Brewing (brief mention)
